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Le Referencement naturel | Novatis
Le rôle d’un site Internet
22 novembre 2011
REFERENCEMENT NATUREL : Avantages / Inconvénients
23 novembre 2011

Le Referencement naturel


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Le referencement naturel : qu’est-ce que c’est ? Avec notre article, vous comprendrez les bases d’un referencement naturel

Le référencement naturel, qu’est ce que c’est ?

Le référencement naturel (aujourd’hui aussi connu sous SEO ou positionnement) est apparu en même temps que les premiers moteurs de recherche quelques années avant l’an 2000. Il s’agissait alors d’inscrire directement dans le registre du moteur le site que l’on voulait référencer pour que le moteur puisse le parcourir et lui donner une place puis une note selon quelques critères.

Quelques années et 400 critères plus tard, le monde du référencement naturel à évolué. Si il n’est plus en effet d’actualité d’indiquer la création d’un nouveau site à un moteur, le fait d’améliorer la position sur ses résultats est devenu une priorité.

Comment améliorer ma position sur Google ?

La première chose à savoir est que malgré les techniques employées pour tenter d’améliorer sa position dans les résultats organiques, c’est le moteur qui en dernier lieu sera maître de ses résultats et décidera de la position du site.
Cette vérité est un frein aux fausses promesses « Votre site premier sur Google demain », car c’est tout simplement impossible et de garantir de tels résultats tient de la fabulation.

La seconde chose à savoir à propos du référencement est qu’il ne s’agit pas forcément d’être en première page sur des centaines de mots-clés, mais plutôt d’être dans les 3 premiers sur quelques expressions choisies. Le fait d’être premier sur le mot « Écran » sur Google vous assure un trafic important, mais pas du tout ciblé, en effet, vous pouvez pour une même requête avoir des gens qui cherchent à acheter un écran d’ordinateur, à réparer un écran de console, des conseils sur un écran de télévision, savoir quel est le meilleur écran total pour leur crème solaire cet été,… Si en revanche vous êtes dans les 3 premiers sur « Écran ordinateur paris », vous aurez certes moins de trafic mais êtes sur d’avoir un taux de conversion bien supérieur.

Sur le schéma suivant, vous pourrez comprendre l’intérêt de cibler les requêtes.

Nos référenceurs ont depuis 12 ans suivi l’évolution des moteurs de recherche pour vous proposer leur expertise et vous aider dans le choix des expressions-clés, optimiser votre site ainsi que ses liens (entrants et sortants), l’inscription dans les annuaires,… pour améliorer votre visibilité sur Internet, que ce soit sur Google, ou Bing, mais aussi sur d’autres modules intéressants, comme Google Maps.
En outre, nos prestations comprennent un rapport de positionnement mensuel pour vous tenir informé de l’avancement de votre référencement sur les principaux moteurs de recherche.

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